Be it producer Mahesh Bhatt's entry into the 'Bigg Boss' house to offer the lead role to adult film star Sunny Leone or the nude promotional pictures, ever since its announcement the film has been grabbing eyeballs.
And Arunoday says it will work in the favour of the film.
"The film is a marketing genius. Every move by the makers is very smart and that is the reason the film was being talked about so much even before it went on floors. Now, it is up to us to pull it off," Arunoday told PTI.
The 28-year-old actor, who alongwith actor Randeep Hooda will play Leone's love interest in the sequel to the John-Bipasha starrer, was all praises for his female co-star.
"She (Sunny) is very beautiful. I don't judge anyone by the work the person has done in the past. She may be a porn star but 'Jism 2' is not a porn film. People should keep that in mind," said the actor.
Asked if the attention showered on the leading lady bothers him, he said, "I have no problems with the fact that the focus is on Sunny. I care only about my work. I care about my role. I don't care who they cast, how they make it, how they promote it. My job is to act."
Arunoday, who was the first one to be signed on for Madhur Bhandarkar's ambitious film "Heroine", was booted out of the film after actress Aishwarya Rai was replaced by Kareena Kapoor. He says he still does not know the real reason behind the move.
"I don't know what went wrong with Heroine. I was even paid for it. I was supposed to play a much younger man romancing an older woman (played by Aishwarya) but I guess with the change in cast they had to change the story line. They wanted someone of the same age and so I was replaced.
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